Digital Trailblazer: Nasiphi Maphanga’s Journey in Marketing Innovation
Tell us a little about yourself – who you are and what you do. My name is Nasiphi Maphanga, and I am the Marketing Manager for Pick n Pay Online and Pick n Pay Home. With over a decade of experience in media and marketing, I have worked across industries including retail, health and fitness, education, FMCG, and financial services. My expertise encompasses digital strategy, e-commerce marketing, content creation, social media management, and media buying. At Pick n Pay, I focus on driving customer engagement, optimizing the online shopping experience, and ensuring our digital marketing efforts align with business growth objectives. What inspired you to enter the digital space? I have always been passionate about storytelling, consumer behavior, and technology. The digital space offers endless opportunities to connect brands with consumers in meaningful ways. Witnessing the evolution of online shopping and digital marketing in South Africa has been exciting, and I love being at the fore...